Product Management - User Centric Mindset along the Product Lifecycle

This book is dedicated to product managers who want to build products users love. It is about a user first mindset and creating products in order to solve problems, identify needs and to simply make the life of your users easier. The most successful products and companies are addressing exactly those points. Therefore, this book focuses on the user along the whole product lifecycle and conveys how to setup and change your mindset to a user first mindset. In addition, this book is equipped with many examples, tools, methods and processes you can leverage within your daily life. Based on practical insights, you will get a full picture on the whole product lifecycle from identifying and assessing an opportunity, conducting market research, creating and designing your product, the whole management of the development process and launch of your product, data management, tasks during the go-live of your product, and, certainly, pitching your product. Furthermore, each chapter consists of exercises including the respective solutions, as well as key takeaways.

With main focus on the software industry, this book is a perfect fit for people who want to become a product manager, new to the role of a product manager, seasoned product managers who want to understand more about user focus, as well as entrepreneurs. In addition, you will find some differences between a product manager in a start-up and a corporate world.

This book is optimized for reading as an e-book with internet access, since I provide some links to external resources which will navigate you to different websites for a deep dive and additional materials. In addition, the goal of this book is not to describe each and every aspect in detail, but to equip you with the necessary insights and tools in order to create products user love.

I’m sure you gain a lot of learnings throughout this book with practical as well as research relevant insights and tools you can incorporate in your daily life as a product manager, but also to improving your interpersonal skills in a professional as well as private life. The content is based on my more than 20 years of professional experience in creating more than 150 software products within a corporate world and as an entrepreneur, as well as insights I gained throughout my research. I wish you a lot of fun and look forward to get in touch with you!

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